Tata Motors’ much-awaited SUV, the Tata Sierra, has made a strong debut in the Indian market, registering over 70,000 confirmed bookings within the first 24 hours of its booking window opening. The impressive response highlights the growing excitement around the revival of the iconic Sierra nameplate.
According to company sources, around 1.35 lakh additional customers have already shown serious interest by submitting their preferred variants and configurations. These customers are currently in the process of completing their final booking formalities, indicating that overall demand could rise further in the coming days.
The new Tata Sierra combines a modern design with advanced features while retaining the nostalgic appeal of the original model. Positioned in the premium SUV segment, the vehicle is expected to attract both long-time Tata fans and new buyers.
Tata Motors is expected to begin deliveries from January 2026, with production plans likely to be adjusted to meet the high demand. Industry experts see this strong booking response as a major boost for Tata Motors and a positive sign for the Indian SUV market.