Indian cricket star Virat Kohli has reportedly transferred ownership of his lifestyle and athleisure brand One8 to sportswear and footwear company Agilitas, while also making a fresh investment of ₹40 crore in the company.
According to reports, the move marks a strategic shift for Kohli from brand ownership to a long-term partnership model. By investing in Agilitas, Kohli is expected to remain closely associated with product development, branding, and expansion plans, rather than exiting the business entirely.
Agilitas, a fast-growing player in the sportswear segment, aims to strengthen its presence in India’s competitive activewear market. The acquisition of One8 is seen as a major boost, as the brand already enjoys strong recall among fitness enthusiasts and fans of the cricketer.
Industry observers say the deal reflects Kohli’s evolving business strategy—moving from celebrity-backed brands to scalable, professionally managed ventures. With India’s athleisure and sportswear market expanding rapidly, the partnership is expected to focus on innovation, wider retail reach, and global ambitions.
While the companies have not disclosed detailed financial terms of the acquisition, the ₹40 crore investment underlines Kohli’s confidence in Agilitas’ growth prospects.